Future models of the Chicago DTS are going to have a new feature…It’s not something you’ll probably notice right off the bat, but to Cadillac, it’s what defines their vehicles.  The company is redesigning their famous crest logo.

The logo found on current Chicago XLR cars was introduced back in 1999 and was designed to go with Cadillac’s art and science mentality at the time.  When that logo was redesigned 11 years ago, it was simplified from the version before.  If you want some rich history behind the Cadillac logo, the original design was in honor of the man who founded Detroit: Antoine de La Mothe, Sieur de Cadillac.

The newest crest’s differences cannot be readily seen, unless you place the new and old side by side.   Compared to the older version, the new one is “cleaner”, with silver looking ridges that divide the different colors.  The new crest colors have a more jewel-like look.  The 1999 version’s colors were more primary looking, especially the four red blocks.

The new Cadillac logo was first spotted at an International motor event last November.  It wasn’t advertised and pointed out at that time, but now it’s being showcased on TV ads and the 2011 SRX will be the first to get it.   Eventually it will roll out across the Cadillac inventory.

The logo isn’t the only exciting thing going on right now with Cadillac models.  At your local dealerships, you’ll be able to find all the 2010 Cadillac’s.  Take for example the Chicago DTS.  It’s a four door model with many luxurious features.

The 2010 DTS comes equipped with a 4.6 Liter engine that packs a punch of 275 HP.  Certainly not the most horsepower on the market, but for this type of auto, it’s a good number.  This DTS Luxury Collection has an automatic transmission with four speeds and front wheel drive.

If you opt for a certified pre-owned Cadillac, your dealership has a great selection to choose from.  For instance, there’s a black 2008 Chicago XLR waiting to go home with the right buyer.  This beautiful convertible offers a stylish interior and a 4.6 Liter V-8 engine that provides 320 HP.  What a great way to cruise around Chicagoland on a beautiful summer day!