Cadillac Escalade which won satisfaction honors for Best Luxury Sport Utility Vehicle

Let me be the first to say, that I have never been excited about filling out surveys. I have never really been interested in them (unless a prize was guaranteed at the end). However, for everyone out there that is better about it than I am, and went to their Chicago Cadillac dealer to fill out their Auto Pacific Vehicle Satisfaction surveys, I’m sure that Cadillac thanks you. Cadillac has always had a very loyal customer base. Now, for the second year in a row, Cadillac has been bestowed the honor of Auto Pacific’s Highest Satisfaction Brand Award.

The Auto Pacific award surveys people who have recently bought or leased new cars and asks them about their experiences in 48 different categories.  Car owners ranked vehicles according to their buying experiences and their first few months in dealing with their dealerships, along with their overall satisfaction with the car they purchased. Cadillac ranked highest overall, and the Cadillac Escalade took top honors in the luxury sport utility vehicle category.

Any Chicago Cadillac dealer can tell you though, that this  victory was an even bigger deal in the midst of the heat that General Motors is taking and the industry is taking as a whole. Dealers have said that people were more weary this year when purchasing, leading to different criteria in their purchases and what they expected of their cars. Cadillac just seemed to come through in the clutch and gave their customers what they were looking for.  Again.

The award is no surprise to me. I’ve never met a Cadillac owner who didn’t love her ride.